dfcu launches rewarding loyalty program
In today's rapidly evolving banking landscape, digital payments contribution to how consumers and businesses pay and get paid continues to record significant growth.
dfcu Bank, has launched its new Visa Cashback campaign aimed at rewarding its customers.
The campaign, which is part of the Bank’s strategic partnership with Visa, underscores dfcu Bank’s commitment to continuously delivering value-added solutions to its customers.
In today’s rapidly evolving banking landscape, digital payments contribution to how consumers and businesses pay and get paid continues to record significant growth. As part of its transformation journey, dfcu is committed to become a digitally driven bank, and thus its evolving partnership with Visa.
Maryann Wanjiku Michuki, Chief Business Solutions and Marketing Officer at dfcu Bank, commented on the launch of the Visa Cashback Campaign, stating, “Our customers form one of five strategic pillars at dfcu, and therefore, we are consistently seeking opportunities and partnerships that allow us to continuously innovate and provide enhanced value to our customers. Our partnership with Visa enables us to do just that by offering a loyalty program that rewards our customers for choosing their dfcu card to pay for their meals, shopping, travel, gifts and so many more touch points.”
The Cashback Visa Campaign is designed to create lifetime value for dfcu Bank customers by incentivizing them to make purchases using their using their dfcu Visa card( Blue, Gold and platinum Cards. Through this rewards program, customers will receive cashback rewards for their everyday transactions, providing them with tangible benefits.
Unlike traditional points or miles systems, the cashback reward is straightforward and easy to understand, providing customers with transparency and predictability in their rewards. Customers will earn cash back on their everyday purchases, effortlessly turning their spending into savings.
“The Cashback Visa Campaign represents our commitment to giving back to our customers and showing appreciation for their loyalty,” added Maryann Wanjiku Michuki.
“We encourage our customers to make dfcu Bank Visa Credit & Debit cards their top-of-wallet choice, driving growth in cards usage accelerating the move to a cashless economy.”
The Cashback Visa Campaign leverages Visa’s extensive network of merchants and partners to offer cardholders a wide range of cashback opportunities, including discounts on dining, shopping, travel, and more. Rewards are automatically credited to the cardholder’s account, providing a seamless and convenient way to earn rewards.
