Police want Jesa to pull down controversial commercial advert
The TV Ad, according to police deceptively suggests that a traffic officer, during a normal traffic enforcement routine, stopped a driver for inspection. But is immediately compromised, with a pack of JESA JUS, by the panicky driver and children, after which he leaves them to proceed without inspection in his words "You can go", after taking the "JESA JUS"
The police leadership has strongly condemned the use of its traffic image, as content in a controversial commercial advert; for its juice popularly known as “Jesa Jus”.
The TV Ad, according to police deceptively suggests that a traffic officer, during a normal traffic enforcement routine, stopped a driver for inspection. But is immediately compromised, with a pack of Jesa Jus, by the panicky driver and children, after which he leaves them to proceed without inspection in his words “You can go”, after taking the “Jesa Jus”
Senior Commissioner of Police and police spokesperson Fred Enanga, highlighted that the Ad referred to the traffic police as being corrupt and easily bribed by “Jesa Jus”.
He said the driver is seen, allegedly bribing a traffic officer with a packet of Jesa Jus in front of children and letting them off the hook, hence drawing a link between the traffic officer, the driver, and the children.
“The driver and children are depicted as traffic violators. The Ad referred to the traffic police, as being corrupt and easily bribed by “Jesa Jus”. The driver is seen, allegedly bribing a traffic officer with a packet of Jesa Jus in front of children and letting them off the hook. It therefore draws a link between the traffic officer, the driver, and the children. The driver and children are depicted as traffic violators,” he said.
Enanga noted that the advert deceptively suggests that the police leadership endorses the product of “Jesa Jus” and further supports the campaign to market, sell, and drink the product, which is not true.
“As a result, we demand that the commercial firm pulls out the traffic police content or the entire advert, and halts any further displays on TV, radios, and other digital platforms. Failure to do so will call for sanction in the civil court of law, by the Directorate of Legal and Human Rights Services,”
Uganda Police urges all intending marketers and Ad producers to always seek authorization or usage of the police image and content before producing a commercial advert.
