PRAU 2024 Awards: Shining a spotlight on emerging PR talent
In its second year after a 7-year break, the awards ceremony aims to foster growth and continuity within Uganda's PR industry while celebrating creativity and progress across various sectors of communication.
The Public Relations Association of Uganda (PRAU) has officially launched the PRAU 2024 Awards, scheduled for November 29th, under the theme Recognizing Innovation.
In its second year after a 7-year break, the awards ceremony aims to foster growth and continuity within Uganda’s PR industry while celebrating creativity and progress across various sectors of communication.
One of the most exciting highlights of this year’s ceremony is the introduction of the Students’ Award, which is set to recognize and nurture young professionals, providing a platform for emerging talent to demonstrate their potential in the PR industry.
This new category underscores PRAU’s commitment to grooming the next generation of seasoned public relations professionals in PRAU 2024 Awards.
“The Students’ Award is a significant new addition,” said PRAU President Tina Wamala. “It is essential for us to celebrate the future of public relations, and this category ensures that young professionals are recognized early, helping them build strong foundations in their careers.”
Alongside the Students’ Award, the PRAU Excellence Awards will feature a wide range of competitive categories, including Media Relations and Media Management Campaign, Crisis Communication Management, Internal Communication Campaign, and the prestigious Lifetime Achievement Award, among others.
All entries will be judged based on their innovation, impact, and creativity in PR campaigns, ensuring the highest standards of excellence.
The launch event detailed the criteria for submission, along with the involvement of auditing firms to maintain the authenticity and transparency of the judging process.
PRAU President Tina Wamala emphasized the significance of the awards in encouraging top-tier performance across the PR industry. “Every year, PR practitioners design and execute remarkable campaigns for their clients or employers. It is only right that this hard work is recognized and celebrated.”
The awards also serve as a strategic platform for professionals and agencies to showcase their capabilities, attract new business, and set benchmarks for PR excellence in Uganda.
The 2024 PRAU Excellence Awards promise to be a dynamic celebration of innovation and talent, with the spotlight on seasoned professionals as well as the promising stars of tomorrow.
