The Public Relations Association of Uganda (PRAU), an umbrella body of all private and public PR professionals in Uganda, yesterday signed a Memorandum of Understanding (MOU) with the Uganda Marketers Society (UMS), the membership body for marketing professionals to improve performance in the PR & Marketing sectors.
The PRAU President, Stephen Mwanga appreciated UMS for spearheading and accepting to partner with PRAU to enhance collaboration avenues where a mutual understanding can foster a good working relationship for members in both associations. He added that the urge for the associations to partner stemmed from the need to add value for its members as well as the inter- relatedness of the two disciplines.
‘This is a fast-growing industry with different interchanging roles in the PR & Marketing fields, it is therefore imperative that we work together as associations and appreciate our unique offerings while gaining professional opportunities, said Stephen Mwanga, the PRAU president.
‘I am very happy to be signing this partnership between Uganda Marketers Society & PRAU. When we come together to tackle challenges and offer solutions, we have one voice which goes a long way in sustaining our profession and providing value for our members,’ said David Balikuddembe, the President of, Uganda Marketers Society.
Members of PRAU & UMS will be able to attend paid events organized by either association at a discounted fee. With the MOU in place, the associations have also agreed to partner on thought leadership articles in the marketing and public relations sectors to boost the industry image and lobby for support from target stakeholders.
Present at the signing were Doreen Nyiramugisha, the UMS Secretary General, Sharon Sanya Mirembe, the Director Events & Sponsorships, Faith Ainembabazi Sabiti, the Director Memberships, Lyn Tukei, the PRAU Public Relations Director, and Yvonne Mpanga, the PRAU Director for discipline.