University students across Uganda and Kenya unite in real-time to celebrate friendship
The landmark event is part of Coca-Cola’s broader East and Central Africa campaign relaunch, designed to bring people together in an era of fleeting digital interactions by providing real-life, tangible moments that create lasting memories.
Coca-Cola Uganda has announced the return of its globally loved ‘Share a Coke’ campaign, with a fresh twist that speaks directly to Gen Z’s desire for real, authentic connection.
Through an innovative cross-border activation, students from Makerere University Business School (MUBS) in Uganda and Jomo Kenyatta University of Agriculture and Technology (JKUAT) in Kenya came together virtually for a vibrant “Cross-Border Toast” – celebrating friendship, unity, and unforgettable Coke moments.
The landmark event is part of Coca-Cola’s broader East and Central Africa campaign relaunch, designed to bring people together in an era of fleeting digital interactions by providing real-life, tangible moments that create lasting memories.
“The ‘Share a Coke’ campaign has always been about creating genuine human connections, and this East African activation takes that concept to a new level,” said Arthur Akankwasah, Coca-Cola franchise manager in Uganda.
“By connecting students across borders, we’re not just sharing a refreshing beverage—we’re sharing culture, friendship, and the spirit that unites East Africa. In today’s world, where digital interactions can feel fleeting, this campaign offers a tangible way for young people to connect authentically.”
The re-launch features personalized Coca-Cola cans and bottles emblazoned with popular names from Uganda and Kenya, reflecting the region’s diversity and warmth.
In addition to the on-ground excitement, students and fans across Uganda can scan QR codes on packaging to access the “Share a Coke Memory Maker”, a dynamic digital hub where they can generate personalized video content, share messages with friends, and create custom name labels.
“At Coca-Cola, we are always looking for fresh ways to connect with the youth and remain part of their everyday moments,” added Vivienne Olenyo, Frontline Marketing Manager – Coca-Cola East & Central Africa.
“The return of ‘Share a Coke’ is a celebration of friendship, self-expression, and community – values we know Gen Z holds dear. Whether online or offline, we’re inviting them to create and share magical memories that are deeply personal and joyfully shared.”
Over the next three months, Coca-Cola will bring the campaign to life across Uganda through engaging experiences at universities, malls, eateries, and social hubs. Consumers are encouraged to share their #ShareaCokeUG moments on TikTok, Instagram, and X (formerly Twitter), turning ordinary connections into extraordinary memories.
The relaunch is expected to reach more than 120 countries worldwide as Coca-Cola continues to bridge the digital and physical worlds—making every Coke moment more personal, more fun, and more magical.
