Ugandan UK-based author to launch Fourth Heritage Initiative, a mindset change initiative for Africa
Kirunda has partnered with UNCC for the 4th Heritage Initiative launch. Andrew Ssebaggala, the UNCC Production Manager, said the Initiative is aligned to their mandate which is to preserve, promote and popularize Uganda's cultural heritage locally and internationally through entertainment and education.
The Fourth Heritage Initiative, a purpose-led organization with the vision to transform the mindset of Africans by creating a new Africa that is critical to the influences of tribes, religions and colonialism will be launched on Monday 12th September 2022 at Uganda National Cultural Centre(UNCC), also known as the National Theater.
“At this time in history, in 2022, we Africans have the knowledge to shape our mindsets beyond the limiting aspects of our cultures, colonialism and foreign religious influences,” Emmanuel S. Kirunda, an author, energy expert, thought leader and brainchild of the Initiative told a press conference announcing the launch next week.
Kirunda started on the mindset shift journey as a student at the University of Texas at Austin in the USA, where he authored his first book titled The Fourth Heritage. He followed it up with The Fourth Republic and the newest Beyond the Fourth Heritage. He believes that reading is a proper tool for mindset change.
Also speaking at the press conference that sat at the National Theater Monday afternoon, the Vice Chairman of the National Cultural Forum, Charles Batambuze, elaborated that reading liberates leaders and society. Therefore, he said, right from religious books to academics, successful people read at least 12 books a year.
On her part, Yvonne Mpanga, the Business Development Consultant and the Executive Director of Business Trendsetters’ Forum, noted that Kirunda, who also doubles as the 2022 Business Trends Pacesetter, has set a trend where efforts toward Africa’s liberation from the herd mentality, copycatism and self-hate can be realized.
Kirunda has partnered with UNCC for the 4th Heritage Initiative launch. Andrew Ssebaggala, the UNCC Production Manager, said the Initiative is aligned to their mandate which is to preserve, promote and popularize Uganda’s cultural heritage locally and internationally through entertainment and education.
Timothy Mununuzi, a director at 4th Heritage Initiative, called upon the general public to be present at the National Theater by 02:00 pm for the launch. He encouraged the general public to embrace the change Africa needs by freeing their minds for positive change.
The scheduled launch will be graced by educationist Fagil Mandy, celebrated actor and radio personality Abbe Mukiibi, the director of National Curriculum Development Centre (NCDC) Dr Grace Baguma and Emmanuel S. Kirunda, the chairman of Fourth Heritage Initiative.
