Guinness truck kicks off the EPL season in Uganda

As the English Premier League (EPL) gears up for its highly anticipated 24/25 season, Guinness is set to make its mark with an unprecedented activation, that will have fans across Uganda buzzing with excitement.

This weekend marks the grand kickoff event, and Guinness is pulling out all the stops with an epic journey, that starts with the iconic Guinness Truck.

This track has rolled out from Jinja today, straight up to Kampala for a match day extravaganza.

Addressing the media on this Legendary Guinness truck, Matilda Babuleka the head of beer at Uganda Breweries, revealed that the Guinness Truck isn’t just a vehicle, but a rolling celebration of football fever.

Guinness’s commitment is to enhance the fan experience. This innovative out-of-home (OOH) activation will deliver the legendary Foreign Extra Stout, right to the heart of the action, bringing the rich flavors of Guinness closer to the passionate football fans of Uganda.

“This season, we’re not just cheering from the sidelines,” said Babuleka. “We’re on the road with our fans, and the Guinness Truck symbolizes our dedication to making this EPL season unforgettable. From Jinja to Kampala, our truck is a beacon of excitement and a testament to our deep connection with football enthusiasts.”

The Guinness Truck’s journey is just the beginning. As the official beer of the EPL, Guinness is more than just a sponsor; it’s a part of the football experience itself.

This partnership reflects Guinness understands of the unbridled passion of football fans, and the truck’s route is designed to build anticipation and bring fans together in celebration.

Babuleka added that launched in November last year, Guinness Match day is all about celebrating football fandom.

“We’re bringing together the most passionate fans for an unparalleled live viewing experience that amplifies the love for the beautiful game,” she said.

At the grand kickoff event, Guinness is not just about watching football; it’s about creating moments of joy and excitement.

Whether you’re enjoying the game at home, at your local pub, or at one of our exclusive matchday events, Guinness is there to elevate the occasion with every sip.

“We believe that football fans in Uganda deserve the best,” Babuleka adds. “Our commitment to quality and excellence is mirrored in our partnership with the Premier League. Just as the EPL sets the standard for football, Guinness sets the standard for beer. Our fans are at the heart of everything we do, and we’re here to celebrate their passion in the most exciting ways possible.”

As the EPL season kicks off, Guinness invites everyone to join the celebration. Gather with friends, enjoy the thrill of the game, and savor a Guinness as your perfect match day companion.

From the Guinness Truck’s journey to the vibrant match day events, Guinness is here to ensure that this football season is one for the books.