Nile Breweries Limited (NBL) Friday announced it was contributing Shs450 million to the upcoming Busoga Royal Wedding scheduled for November 18, 2023 in Jinja.
Emmanuel Njuki, the Head of Legal and Corporate Affairs at Nile Breweries, and Dr. Joseph Muvawala, the Katukiro (Prime Minister) of Busoga Kingdom, announced at an event which took place at the Lukiiko grounds in Bugembe.
Njuki conveyed the company’s delight at the impending occasion. He emphasized the unique bond between the Busoga Kingdom and Nile Breweries’ flagship brand, Nile Special.
“This is where our flagship brand Nile Special derives its slogan “brewed from the source” referring to the River Nile, one of the foremost attractions in the kingdom,” he said.
“As a company, Nile Breweries, through its brands draws a lot of pride in supporting and celebrating the various aspects that define us, as Ugandans, of which our respective varying cultures are key.
“From East to West, North to South, culturally, we are different in various ways, from the traditional clothes, to the staple foods. Yet it’s this diversity that truly captures our very spirit as Ugandans.
“Therefore, in many ways, the celebration of the upcoming royal wedding, is a celebration of who we are, especially our oneness. This partly explains why Nile Breweries is part of this occasion.”
Njuki emphasised the value of cultural diversity in Uganda, saying that commemorating occasions such as the royal wedding was both an expression of the country’s diversity and its togetherness. He reaffirmed NBL’s dedication to promoting cultural heritage all around the nation.
He underlined how the wedding of The Kyabazinga William Gabula Nadiope to the Inhebantu Ms Jovia Mutesi is likely to increase travel to Busoga and present a special chance to introduce the world to Busoga’s rich cultural heritage and historical treasures.
“This is a cultural exhibition but on a grandeur scale. It will be an opportunity for Busoga Kingdom to showcase its culture and sites to a global audience since this occasion will certainly attract local and international media. People will find out more about Busoga region beyond the River Nile,” he reasoned.
The Katukiro Dr. Muvawala thanked NBL for its continued active involvement in the Kingdom affairs stating that the commitment towards the royal wedding was only a continuation of the long-standing partnership.
“Nile Breweries is one of the major partners of the kingdom. By virtue of its location it has directly and indirectly impacted the kingdom by offering a means of income to many people. It has been involved in numerous sustainable development activities, health, sports among others. Therefore, it is of little surprise to us that they have also offered a firm commitment to the royal wedding. We are indeed grateful,” he said.
Dignitaries from a variety of fields are anticipated to attend the Busoga Royal Wedding, which is a big platform for promoting tourism in addition to being a cultural spectacular. Her Royal Highness Jovia Mutesi will be crowned queen of the Busoga Kingdom at the conclusion of the ceremony.
Being the official beer partner for this historic occasion is an honour for NBL, which further demonstrates its dedication to promoting national cohesion and Uganda’s rich cultural legacy.