UCC warns broadcasters of 10% revenue fines for obscene content amid public outcry
The warning comes after public complaints about explicit music lyrics, provocative videos, and risqué interviews on radio, television, and online platforms.
Uganda Communications Commission (UCC) has issued a firm warning to broadcasters, cautioning that they face fines of up to 10% of their annual revenue if they continue to air obscene content.
The warning comes after public complaints about explicit music lyrics, provocative videos, and risqué interviews on radio, television, and online platforms.
“Compliance is not optional,” stressed Susan Wegoye, the UCC’s acting executive director. “Broadcasters must ensure that any programme aired aligns with public morality, complies with existing laws, and that adult-oriented content is appropriately scheduled.”
Despite previous warnings, some broadcasters have continued to violate Uganda’s broadcasting laws, which prohibit harmful or inappropriate content, especially for children.
Julianne Mweheire, UCC’s director of economic regulation, highlighted broadcasters’ influence on societal values.
“When you uphold these standards, you build trust with your viewers. Trust is the foundation of any successful broadcaster,” she noted, emphasizing that ethical practices earn public trust.
Dr. Innocent Nahabwe, chairman of the National Association of Broadcasters, attributed the prevalence of explicit content to stiff competition in Uganda’s liberalized broadcasting sector, which has led some operators to resort to sensational material to attract audiences.
“The challenge we are facing is because of liberalization. Some operators are tempted to go for obscene content to outcompete rivals,” he explained, while urging members to focus on healthy competition without compromising ethical standards.
Veteran artist Phina Mugerwa joined the conversation, expressing concern over Uganda’s shifting moral compass and calling on broadcasters to reflect on the impact of their content on future generations.
“We are losing ubuntu. Besides looking for money, are we thinking about Uganda? Are we thinking about our children? Are we minding about the next generation?” she asked.
In response, the UCC has directed broadcasters to obtain content classification from the Media Council before airing, and it encourages the public to report inappropriate content directly to the commission. With enforcement measures in place, the UCC seeks to restore broadcasting standards that align with Uganda’s moral and cultural values.
