Secondary school games get Shs240m Fresh Dairy boost

The Fresh Dairy Secondary School Games – 2023 edition has Thursday received a boost of Shs240 million from Fresh Dairy, a leading dairy producer in Uganda as the title sponsor of the championship.

Marketing Manager Fresh Dairy, Vincent Omoth, said that in 2019, Fresh Dairy committed to a five-year contract with Uganda Secondary Schools Sports Association to boost sports in secondary schools across Uganda.

This year, we have boosted the games with Shs240 million, he confirmed, revealing that this year’s sponsorship will go towards administrative costs for the games to heighten participation and interest in the games both nationally and regionally.

“Over the past three editions, Fresh Dairy is pleased to see a progression in secondary school sports through better quality of sports being played now, but also an increase in the number of students and schools participating,” he said.

The draws for the national finals scheduled to take place from 7th to 15th May 2023 were flagged off by the Commissioner in Charge of Physical Education in the Ministry of Education and Sports, Reverend Canon Duncan Mugumya Lameck.

Mugisa Christopher, the Chief Executive Officer of Uganda Secondary Schools Sports Association (USSSA), the organizers of the games mandated by the Ministry of Education and Sports, said this year, 423,000 students will participate.

This is an increase in the number of students taking part compared to the past two years. The total number of disciplines to be competed in will remain at seven as in 2022 although the number of teams has increased.

The disciplines are basketball, football girls U20, rugby U15, hockey, table tennis, badminton and tennis.

Mugisa further said that the Fresh Dairy Secondary School Games National Finals which will start on 7th till 15th May 2023 will take place in Mbarara at Ntare Secondary School. All the finalists will qualify for the East African Secondary School Games set for Huye, Rwanda in August 2023.

Fresh Dairy produces healthy and nutritious products that are ideal nutrition boosters including Fresh Milk, Flavoured milk, Long life or UHT milk, powdered milk, yoghurt, butter, ghee and cream, all coming in various sizes to suit varying customer preferences.